- For SaaS companies running Meta Ads
Find ad angles that
actually convert
Test 36 custom video ad variations in 30 days
A structured creative testing system built from frameworks used across
$2.6M in Meta spend in 2025 — now packaged for SaaS teams that want clearer winners.
- No Contracts
- 30-day delivery
- $2.6M data-backed
Every variation. Named, organized, and ready for testing.
Angle 2
| Price / Competitor| Hook | Voice | Headline | Format | Naming Convention | Video Link | CTR | CPC | Performance |
|---|---|---|---|---|---|---|---|---|
| - Hook A | ||||||||
| Hook A | ♂ Male | ON | 1:1 | angle2_hookA_male_headlineon_1x1 | 3.8% | $0.95 | ● Winner | |
| Hook A | ♂ Male | ON | 9:16 | angle2_hookA_male_headlineon_9x16 | 3.1% | $1.10 | ● Winner | |
| Hook A | ♂ Male | OFF | 1:1 | angle2_hookA_male_headlineoff_1x1 | 2.6% | $1.30 | ○ Testing | |
| Hook A | ♂ Male | OFF | 9:16 | angle2_hookA_male_headlineoff_9x16 | 3.5% | $1.00 | ● Winner | |
| Hook A | ♀ Female | ON | 1:1 | angle2_hookA_female_headlineon_1x1 | 2.9% | $1.18 | ● Winner | |
| Hook A | ♀ Female | ON | 9:16 | angle2_hookA_female_headlineon_9x16 | 2.3% | $1.45 | ○ Cut | |
| Hook A | ♀ Female | OFF | 1:1 | angle2_hookA_female_headlineoff_1x1 | 2.9% | $1.18 | ○ Testing | |
| Hook A | ♀ Female | OFF | 9:16 | angle2_hookA_female_headlineoff_9x16 | 1.3% | $1.72 | ○ Cut | |
| - Hook B | ||||||||
| Hook B | ♂ Male | ON | 1:1 | angle2_hookB_male_headlineon_1x1 | 2.7% | $1.22 | ○ Testing | |
| Hook B | ♂ Male | ON | 9:16 | angle2_hookB_male_headlineon_9x16 | 2.3% | $1.38 | ○ Testing | |
| Hook B | ♂ Male | OFF | 1:1 | angle2_hookB_male_headlineoff_1x1 | 2.0% | $1.55 | ○ Cut | |
| Hook B | ♂ Male | OFF | 9:16 | angle2_hookB_male_headlineoff_9x16 | 2.5% | $1.30 | ● Winner | |
| Hook B | ♀ Female | ON | 1:1 | angle2_hookB_female_headlineon_1x1 | 2.1% | $1.48 | ○ Testing | |
| Hook B | ♀ Female | ON | 9:16 | angle2_hookB_female_headlineon_9x16 | 1.8% | $1.70 | ○ Cut | |
| Hook B | ♀ Female | OFF | 1:1 | angle2_hookB_female_headlineoff_1x1 | 2.1% | $1.48 | ○ Testing | |
| Hook B | ♀ Female | OFF | 9:16 | angle2_hookB_female_headlineoff_9x16 | 1.8% | $1.70 | ○ Cut | |
| - Hook C | ||||||||
| Hook C | ♂ Male | ON | 1:1 | angle2_hookC_male_headlineon_1x1 | 3.2% | $1.05 | ● Winner | |
| Hook C | ♂ Male | ON | 9:16 | angle2_hookC_male_headlineon_9x16 | 2.8% | $1.20 | ○ Testing | |
| Hook C | ♂ Male | OFF | 1:1 | angle2_hookC_male_headlineoff_1x1 | 2.4% | $1.35 | ○ Testing | |
| Hook C | ♂ Male | OFF | 9:16 | angle2_hookC_male_headlineoff_9x16 | 3.0% | $1.12 | ○ Testing | |
| Hook C | ♀ Female | ON | 1:1 | angle2_hookC_female_headlineon_1x1 | 2.6% | $1.28 | ○ Testing | |
| Hook C | ♀ Female | ON | 9:16 | angle2_hookC_female_headlineon_9x16 | 2.1% | $1.50 | ○ Cut | |
| Hook C | ♀ Female | OFF | 1:1 | angle2_hookC_female_headlineoff_1x1 | 2.6% | $1.28 | ○ Testing | |
| Hook C | ♀ Female | OFF | 9:16 | angle2_hookC_female_headlineoff_9x16 | 2.1% | $1.50 | ○ Cut | |
$2.6M
in Meta spend with my creatives in 2025
36
Structured video ad variations
30
Days to full delivery
- Fit Check
Is this the right fit
for your team?
Right fit
This is for SaaS teams who:
- Spending $5k+ per month on Meta
- Want to know which angle actually drives signups or demos — not just clicks
- Frustrated that you can't tell which creative variable actually moved performance
- Strong fit — you'll get full value from this
Not the right fit
This is NOT for you if:
- You want guaranteed ROAS
- You don't have a clear product-market fit yet
- You are looking for complex 3D animation or high-end cinematic production
- Not the right stage for this system
- If you’re still reading, here’s exactly what you get.
- The Deliverables
Scale Angle Meta Testing Pack
Not a folder of videos. A structured creative testing system — with every variable
engineered, every file named, and every asset ready to launch.
Every angle, script, and hook is built specifically for your product — not templated, not repurposed.
What you get – and why
3
- Conversion-Focused Creative Angles-1600
Each angle targets a distinct psychological trigger — for example: pain-led, outcome-led, or proof-led. The right mix depends on the product. We test all three to uncover what drives real customer action.
3
- Hooks Per Angle
9 total hooks tested across your angles. Each hook is a distinct opening sentence designed to stop the scroll differently — so you isolate exactly which opening line your audience responds to.
3 × 3 × 4
angles × hooks × delivery vars
Every combination systematically covered.
36 clean, interpretable experiments — not guesses.
36 Meta-ready video ad assets
Delivered as 72 organized files, named to perfection
Zero-mystery naming
angle2_hookB_ female_headline, every variable in the filename
Structured delivery sheet
Your media buyer launches immediately, no briefing, no mystery folders
Structured Delivery Sheet
Angle 2
| Price / Competitor| Hook | Voice | Headline | Format | Naming Convention | Video Link | CTR | CPC | Performance |
|---|---|---|---|---|---|---|---|---|
| - Hook A | ||||||||
| Hook A | ♂ Male | ON | 1:1 | angle2_hookA_male_headlineon_1x1 | 3.8% | $0.95 | ● Winner | |
| Hook A | ♂ Male | ON | 9:16 | angle2_hookA_male_headlineon_9x16 | 3.1% | $1.10 | ● Winner | |
| Hook A | ♂ Male | OFF | 1:1 | angle2_hookA_male_headlineoff_1x1 | 2.6% | $1.30 | ⟳ Testing | |
| Hook A | ♂ Male | OFF | 9:16 | angle2_hookA_male_headlineoff_9x16 | 3.5% | $1.00 | ● Winner | |
| Hook A | ♀ Female | ON | 1:1 | angle2_hookA_female_headlineon_1x1 | 2.9% | $1.18 | ● Winner | |
| Hook A | ♀ Female | ON | 9:16 | angle2_hookA_female_headlineon_9x16 | 2.3% | $1.45 | ⓧ Cut | |
| Hook A | ♀ Female | OFF | 1:1 | angle2_hookA_female_headlineoff_1x1 | 2.9% | $1.18 | ⟳ Testing | |
| Hook A | ♀ Female | OFF | 9:16 | angle2_hookA_female_headlineoff_9x16 | 1.3% | $1.72 | ⓧ Cut | |
| Hook | Voice | Headline | Format | Naming Convention | Video Link | CTR | CPC | Performance |
|---|---|---|---|---|---|---|---|---|
| - Hook B | ||||||||
| Hook B | ♂ Male | ON | 1:1 | angle2_hookB_male_headlineon_1x1 | 2.7% | $1.22 | ○ Testing | |
| Hook B | ♂ Male | ON | 9:16 | angle2_hookB_male_headlineon_9x16 | 2.3% | $1.38 | ○ Testing | |
| Hook B | ♂ Male | OFF | 1:1 | angle2_hookB_male_headlineoff_1x1 | 2.0% | $1.55 | ○ Cut | |
| Hook B | ♂ Male | OFF | 9:16 | angle2_hookB_male_headlineoff_9x16 | 2.5% | $1.30 | ● Winner | |
| Hook B | ♀ Female | ON | 1:1 | angle2_hookB_female_headlineon_1x1 | 2.1% | $1.48 | ○ Testing | |
| Hook B | ♀ Female | ON | 9:16 | angle2_hookB_female_headlineon_9x16 | 1.8% | $1.70 | ○ Cut | |
| Hook B | ♀ Female | OFF | 1:1 | angle2_hookB_female_headlineoff_1x1 | 2.1% | $1.48 | ○ Testing | |
| Hook B | ♀ Female | OFF | 9:16 | angle2_hookB_female_headlineoff_9x16 | 1.8% | $1.70 | ○ Cut | |
| Hook | Voice | Headline | Format | Naming Convention | Video Link | CTR | CPC | Performance |
|---|---|---|---|---|---|---|---|---|
| - Hook C | ||||||||
| Hook C | ♂ Male | ON | 1:1 | angle2_hookC_male_headlineon_1x1 | 3.2% | $1.05 | ● Winner | |
| Hook C | ♂ Male | ON | 9:16 | angle2_hookC_male_headlineon_9x16 | 2.8% | $1.20 | ○ Testing | |
| Hook C | ♂ Male | OFF | 1:1 | angle2_hookC_male_headlineoff_1x1 | 2.4% | $1.35 | ○ Testing | |
| Hook C | ♂ Male | OFF | 9:16 | angle2_hookC_male_headlineoff_9x16 | 3.0% | $1.12 | ○ Testing | |
| Hook C | ♀ Female | ON | 1:1 | angle2_hookC_female_headlineon_1x1 | 2.6% | $1.28 | ○ Testing | |
| Hook C | ♀ Female | ON | 9:16 | angle2_hookC_female_headlineon_9x16 | 2.1% | $1.50 | ○ Cut | |
| Hook C | ♀ Female | OFF | 1:1 | angle2_hookC_female_headlineoff_1x1 | 2.6% | $1.28 | ○ Testing | |
| Hook C | ♀ Female | OFF | 9:16 | angle2_hookC_female_headlineoff_9x16 | 2.1% | $1.50 | ○ Cut | |
This is the exact view your media buyer will use
This is the exact view your media buyer will use
- The Outcomes
What you'll know after testing
This isn't a content delivery. It's a
decision-making system.
What you'll know after testing
This isn't a content delivery. It's a decision-making system.
By the end of the testing period, you won’t just have video assets — you’ll have real performance data telling you exactly where to put your next dollar.
End Result
2–3 variations already proving themselves
Ready to scale with confidence — not hope
- Scroll Stop Rate
Hook Performance
Which hook stops the scroll
You’ll see exactly which opening 3 seconds earns attention — and which ones lose the audience before the message lands.
- Voiceover Response
Voice signal
Which voiceover drives response
Male vs. female performance often splits in unexpected ways — and knowing which wins lets you pre-load your next batch.
- Angle Clarity
Angle Clarity
Which angle resonates
So you know exactly where to focus spend — no more spreading budget across creatives that don’t pull their weight.
- Headline Impact
Overlay impact
Whether headlines move the needle
And if so, which framing wins — so your next batch already starts from a higher baseline.
The most valuable outcome
You leave knowing what to scale,what to cut, and what to test next.
By the end of the testing period, you won’t just have video assets — you’ll have real performance data telling you exactly where to put your next dollar.
No pitch. No pressure. Fit assessment first.
- Why Trust Me
2025 Meta Ad Spend on My Creatives
$2.6M+
I’m not an agency or a content studio. I’m the creative lead at a performance marketing agency where I’ve been responsible for every script and video ad for the past 3 years — across
$150k+/month in active Meta
That means I don’t theorize about what works. I find out every week, at scale, with a real budget on the line. The Scale Angle Meta Testing Pack is built from the exact system I use internally to test angles before putting serious money behind them.
The $2.6M+ in 2025 Meta spend isn’t a résumé line. It’s the environment this framework was built in.
3 yrs
Agency creative lead
$150k+
Monthly spent on my creatives
Built & written by
Gabriel Madarasz
Creative Lead – Performance Marketing Agency
- The Variable Lab in Action
How two angles refract into
multiple testable assets.
30-second hook previews, built to test pacing, voice,
and framing. Not full productions.
Voice
ElevenLabs-quality AI voiceover in male and female. The only variable is the message.
Visuals
UI walkthroughs, B-roll, clean overlays, built to hold attention, not win awards.
Pacing
Edit rhythm tuned for scroll-stop. Every second of the hook is deliberate.
Structured test assets — not cinematic productions. That’s the point.
- Angle 01
The "Price - Offer" Angle
Competitive framing tested across hook and headline variables.
- Hook A
- +HL
- 30s preview
- Hook A
- +HL
- 30s preview
- Hook A
- +HL
- 30s preview
- Hook A
- +HL
- 30s preview
- preview of 4 structured variations per angle
- Angle 02
The "Optics" Angle
Hook pacing, voice variations, and visual framing, four structured test assets.
- Hook A
- +HL
- 30s preview
- Hook A
- +HL
- 30s preview
- Hook A
- +HL
- 30s preview
- Hook A
- +HL
- 30s preview
- preview of 4 structured variations per angle
- 30-Day Process
From brief to winner
in 30 days.
A fixed, repeatable sprint, not an open-ended retainer
or agency relationship.
Days 1–3
Kickoff & Context
You fill out the onboarding form and I will have everything I need to build angles that actually reflect your product: target customer, compliance constraints, claims to avoid, and any existing ads.
If you have call recordings or customer feedback, send those too — I use real customer language to build hooks, not assumed pain points.
- Angle brief + context map
Days 4–14
Angle & Script Engineering
I map your product’s core value into 3 distinct angles — each built around a different conversion trigger. Then each angle gets 3 hooks: 9 distinct opening sequences engineered to earn attention in the first 3 seconds.
3 angles × 3 hooks each = 9 ways to find out what your audience actually responds to.
You receive all scripts before a single video is produced. One review round to check messaging accuracy and compliance — then we lock and move.
- 9 approved scripts + review sign-off
Days 15–30
Production & Delivery
Once scripts are approved, I produce all 36 variations across both voices, headline versions, and formats.
Everything is delivered in a structured sheet with foolproof naming so your media buyer can launch immediately — no briefing required, no mystery folders.
- 36 ads + 72 files + structured delivery sheet
- What's included
- One script revision round
- One video revision round
- Minor production fixes
- Pricing
One pack. One price.
No retainer.
A fixed, repeatable sprint, not an open-ended retainer
or agency relationship.
Scale Angle Meta Testing Pack
A structured creative testing pack built to help you identify which ad angles, hooks, and delivery variables actually convert — before you scale spend.
2–3 clients per month — intentional
I still run creative full-time at scale. Keeping volume low is what makes each pack valuable.
No pitch. No pressure. Fit check first.
Everything included
- 3 conversion-focused creative angles
- 3 hooks per angle — 9 distinct opening sequences
- Male + female AI voiceover across all variations
- Headline overlay ON vs. OFF per variation
- Feed (1:1) + Reels (9:16) formats
- 36 Meta-ready video ad assets
- 72 organized files with foolproof naming conventions
- Structured delivery sheet your media buyer will love
Note:
I do not run your ads or manage spend. Your team controls testing — I provide the assets designed for clean, interpretable experiments.
- Limited spots per month
Book a 15-minute call to see if
this makes sense for your SaaS.
On the call, we’ll look at your current ads, talk through your target customer, and explore potential angles to test based on your product and audience.
No pitch, no pressure.
I take on 2–3 clients per month per month
to stay focused. I still run creative full-time, so you’re getting strategies from an active operation, not theoryI only take on 2–3 clients per month to stay focused. I still run creative full-time, so you’re getting strategies from an active operation, not theory
On the call
- Review your current ads together
- Talk through your target customer
- Discuss potential angles to test
- No pitch. No pressure. Fit check first.
- Book appointment before the spots fill.